A trade show can be a great place to find some goodies. Know those pens that you keep in the drawers at home, or the mugs and keyschains which are always there? It’s all about promotional products Canada. Canada is a leader in this type of marketing.
Imagine that you are drinking coffee out of your favorite mug. You can see the logo of your business on it. Each morning when you have your first drink, the logo is a constant reminder. It’s like daily advertising without even lifting a hand! This exposure can be multiplied by hundreds, or even thousands, of people. Potential is huge.
Now let’s get into some numbers. In studies, 89 percent of respondents can name the company that advertised a product or service they bought in the previous two years. You read that right, two years. Contrast that with the digital advertisements, where people’s attention spans can be as short as a goldfish.
What is it about promotional products that makes them so powerful in Canada? For starters, Canadians love freebies. Free and useful things are always welcome. It’s like an unspoken law. We all love free things, right?
You can’t just give trinkets away. A certain art is involved in choosing the correct items. What would your audience actually use? You can target office workers with sleek notebooks and high-quality pens instead of stress balls or bottle openers.
I’m not going to even start on the green options. Sustainable products are becoming more and more popular. By offering eco-friendly items like reusable shopping bags or bamboo cutlery, you can differentiate your business while helping Mother Earth.
Bob is the one from accounting. The USB stick he got at the conference five years earlier is still in use today. Imagine your company’s logo being on the USB stick for five continuous years!
A seasonal item is another thing to think about. Promoting branded sunscreen during summer or umbrellas for rainy weather can both be timely and well-received by recipients. The thoughtfulness of this approach shows your understanding and concern for their needs.
What about gadgets for tech? Branded Bluetooth Speakers or Power Banks can transform events, where attendees are eager to use their mobile devices and listen to some music. This isn’t a throw-away item; it’s a practical tool that will last for ages.
Custom apparel such as T-shirts and Hoodies can turn customers into walking billboards of your brand. Here, quality is key. After all, nobody wants a scratchy t-shirt to be thrown in a bottom drawer.
It’s also important to have a sense of humor! Imagine giving quirky socks in funny patterns, with your logo discreetly placed but still visible. They love wearing cool socks.
You can get a lot of buzz by holding social media contests that involve promotional products. Users will engage more if they post photos of their branded products using specific hashtags.
But don’t undervalue the power of customization either! The addition of initials or names makes the gift feel more personalized and adds sentimental value.
As a result (without sounding grandiose), the little tokens will continue to promote your brand for years after being given out. They’re like small seeds that eventually grow into large trees.
If you are planning an event across Canada or trying to raise brand awareness remember, small giveaways have the power to make quite a difference!